To tap into national and local holiday traditions, we asked our audience to describe their behaviours and routines that define the quintessential French summer so our client could align itself emotionally and connect activation strategy with key events.
New flavour and format ideas were tested in a variety of ways breaking down the drivers of the emotive positioning looking at name, flavours and taglines.
A new product idea centred on a festival hydration strategy was explored in depth to check on positioning, naming and activation ideas.
In the days leading up to the creative briefing, fast feedback was needed on the manifesto that would underpin all creative thinking.
A variety of new can designs were tested at the early prototype stage to see which most effectively would modernise the brand without destroying its heritage.
Emotional ideas that synced with busy working mums lives were generated in a workshop and validated in QualifyAI 24 hours later.