A variety of new can designs were tested at the early prototype stage to see which most effectively would modernise the brand without destroying its heritage.
New flavour and format ideas were tested in a variety of ways breaking down the drivers of the emotive positioning looking at name, flavours and taglines.
A new product idea centred on a festival hydration strategy was explored in depth to check on positioning, naming and activation ideas.
In the days leading up to the creative briefing, fast feedback was needed on the manifesto that would underpin all creative thinking.
Emotional ideas that synced with busy working mums lives were generated in a workshop and validated in QualifyAI 24 hours later.
Feedback from new RTD can design concepts, across four APAC markets, benchmarked to existing gave client clarity on how to move forward with launch in days not weeks.