What others have been Qualifying recently?
Choosing the winning concept to describe a new mood based product idea
New flavour and format ideas were tested in a variety of ways breaking down the drivers of the emotive positioning looking at name, flavours and taglines.
Aligning a new product with the festival season
A new product idea centred on a festival hydration strategy was explored in depth to check on positioning, naming and activation ideas.
Making Sure A New Brand Manifesto Resonated
In the days leading up to the creative briefing, fast feedback was needed on the manifesto that would underpin all creative thinking.
Pack Designs That Move Your Brand Forward
A variety of new can designs were tested at the early prototype stage to see which most effectively would modernise the brand without destroying its heritage.
Validate Your Co-Creation Workshop Ideas
Emotional ideas that synced with busy working mums lives were generated in a workshop and validated in QualifyAI 24 hours later.
Pick A Winning Global New Drinks Format
Feedback from new RTD can design concepts, across four APAC markets, benchmarked to existing gave client clarity on how to move forward with launch in days not weeks.
Avoiding a culture war with dark and edgy humour
A new client campaign that wanted to revisit the comedy of a different era was tested with both its core audience and a more broad one to assess potential backlash across three diverse markets.
Testing out the meaning of a new global tagline
Ensuring that a new global tagline meant the same thing in markets as diverse as the US, France and China and that it connected to what people understood about the brand.
Making sure your event sponsorship is the right fit
Ahead of a major sporting event, the client was worried that their sponsorship.
Getting the tone of your corporate celebration of your staff right
A new corporate film celebrating their employees and acting as a recruitment drive for new team members was suddenly felt to be tonally off so rapid testing was needed to make sure it was spot in.
Behaviour trends to shape new ideas for an established product
Chatting with people about their sandwich making habits over time to ensure the product wasn’t losing out to new entrants and unlock new uses alongside nostalgic memories.
Checking in on brand perceptions in key markets
Using AI powered projective techniques we helped our client understand how their brand was perceived and how it needed to change to stay relevant in markets as diverse as Brazil, India and Thailand.
Understanding the essence of summer
To tap into national and local holiday traditions, we asked our audience to describe their behaviours and routines that define the quintessential French summer so our client could align itself emotionally and connect activation strategy with key events.
Uncover Audience Insights in Just 24 Hours
In a single day, we delivered 16 strategic insights with compelling narratives and imagery, illuminating the distinct behaviors of ‘holiday you’ versus ‘home you’ to ignite our client’s summer campaign creativity.
Validate Cross-Cultural Appeal Quickly
We promptly evaluated a new campaign idea’s cultural adaptability, ensuring our client’s message resonated across diverse markets without missteps.
Rapid Testing to Avoid Audience Disgust
Facing last-minute concerns before ad production, we swiftly assessed audience reactions to the creative device, providing clear guidance to proceed confidently without fear of negative responses.
Inspire Your Workshop with Real Customer Voices At Speed
In just three days, we sourced, analysed, and crafted a powerful mood video of real customers worldwide sharing their love for the brand—setting the perfect upbeat tone for our client’s workshop.