Projects Archive - Qualify AI https://qualifyai.co/project/ Tue, 18 Mar 2025 13:01:51 +0000 en-GB hourly 1 https://qualifyai.co/wp-content/uploads/2024/01/cropped-QMark250-32x32.png Projects Archive - Qualify AI https://qualifyai.co/project/ 32 32 Choosing the winning concept to describe a new mood based product idea https://qualifyai.co/project/choosing-the-winning-concept-to-describe-a-new-mood-based-product-idea/ Mon, 17 Mar 2025 15:35:45 +0000 https://qualifyai.co/?post_type=project&p=2410 New flavour and format ideas were tested in a variety of ways breaking down the drivers of the emotive positioning looking at name, flavours and taglines.

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]]> New flavour and format ideas were tested in a variety of ways breaking down the drivers of the emotive positioning looking at name, flavours and taglines.

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]]> Aligning a new product with the festival season https://qualifyai.co/project/aligning-a-new-product-with-the-festival-season/ Mon, 17 Mar 2025 15:35:18 +0000 https://qualifyai.co/?post_type=project&p=2408 A new product idea centred on a festival hydration strategy was explored in depth to check on positioning, naming and activation ideas.

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]]> A new product idea centred on a festival hydration strategy was explored in depth to check on positioning, naming and activation ideas.

The post Aligning a new product with the festival season appeared first on Qualify AI.

]]> Making Sure A New Brand Manifesto Resonated https://qualifyai.co/project/making-sure-a-new-brand-manifesto-resonated/ Mon, 17 Mar 2025 15:34:50 +0000 https://qualifyai.co/?post_type=project&p=2406 In the days leading up to the creative briefing, fast feedback was needed on the manifesto that would underpin all creative thinking.

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]]> In the days leading up to the creative briefing, fast feedback was needed on the manifesto that would underpin all creative thinking.

The post Making Sure A New Brand Manifesto Resonated appeared first on Qualify AI.

]]> Pack Designs That Move Your Brand Forward https://qualifyai.co/project/pack-designs-that-move-your-brand-forward/ Mon, 17 Mar 2025 15:34:24 +0000 https://qualifyai.co/?post_type=project&p=2404 A variety of new can designs were tested at the early prototype stage to see which most effectively would modernise the brand without destroying its heritage.

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]]> A variety of new can designs were tested at the early prototype stage to see which most effectively would modernise the brand without destroying its heritage.

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]]> Validate Your Co-Creation Workshop Ideas https://qualifyai.co/project/validate-your-co-creation-workshop-ideas/ Mon, 17 Mar 2025 15:33:55 +0000 https://qualifyai.co/?post_type=project&p=2402 Emotional ideas that synced with busy working mums lives were generated in a workshop and validated in QualifyAI 24 hours later.

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]]> Emotional ideas that synced with busy working mums lives were generated in a workshop and validated in QualifyAI 24 hours later.

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]]> Pick A Winning Global New Drinks Format https://qualifyai.co/project/pick-a-winning-global-new-drinks-format/ Mon, 17 Mar 2025 15:33:26 +0000 https://qualifyai.co/?post_type=project&p=2400 Feedback from new RTD can design concepts, across four APAC markets, benchmarked to existing gave client clarity on how to move forward with launch in days not weeks.

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]]> Feedback from new RTD can design concepts, across four APAC markets, benchmarked to existing gave client clarity on how to move forward with launch in days not weeks.

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]]> Avoiding a culture war with dark and edgy humour https://qualifyai.co/project/avoiding-a-culture-war-with-dark-and-edgy-humour/ Mon, 17 Mar 2025 15:32:48 +0000 https://qualifyai.co/?post_type=project&p=2398 A new client campaign that wanted to revisit the comedy of a different era was tested with both its core audience and a more broad one to assess potential backlash across three diverse markets.

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]]> A new client campaign that wanted to revisit the comedy of a different era was tested with both its core audience and a more broad one to assess potential backlash across three diverse markets.

The post Avoiding a culture war with dark and edgy humour appeared first on Qualify AI.

]]> Testing out the meaning of a new global tagline https://qualifyai.co/project/testing-out-the-meaning-of-a-new-global-tagline/ Mon, 17 Mar 2025 15:32:07 +0000 https://qualifyai.co/?post_type=project&p=2396 Ensuring that a new global tagline meant the same thing in markets as diverse as the US, France and China and that it connected to what people understood about the brand.

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]]> Ensuring that a new global tagline meant the same thing in markets as diverse as the US, France and China and that it connected to what people understood about the brand.

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]]> Making sure your event sponsorship is the right fit https://qualifyai.co/project/making-sure-your-event-sponsorship-is-the-right-fit/ Mon, 17 Mar 2025 15:31:29 +0000 https://qualifyai.co/?post_type=project&p=2394 Ahead of a major sporting event, the client was worried that their sponsorship.

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]]> Ahead of a major sporting event, the client was worried that their sponsorship.

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]]> Getting the tone of your corporate celebration of your staff right https://qualifyai.co/project/getting-the-tone-of-your-corporate-celebration-of-your-staff-right/ Mon, 17 Mar 2025 15:30:56 +0000 https://qualifyai.co/?post_type=project&p=2392 A new corporate film celebrating their employees and acting as a recruitment drive for new team members was suddenly felt to be tonally off so rapid testing was needed to make sure it was spot in.

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]]> A new corporate film celebrating their employees and acting as a recruitment drive for new team members was suddenly felt to be tonally off so rapid testing was needed to make sure it was spot in.

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