Qualitative excellence meets res tech know how
Our mission : to automate qualitative research without stripping it of its humanity
Qualitative heritage
20+ years at the forefront of qualitative excellence
AI oversight
Adapting LLM’s and training them to think like a quallie
Rich narratives
Story driven deliverables with a human touch
MANAGING DIRECTOR
Jem Fawcus
Jem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth.
TECHNICAL DIRECTOR
Richard Owen
Richard’s career has been rooted in innovation from the early days on the transition to online research, to building and selling mobile applications, to consultancy in transformation and now to the application of AI in research.